Media Performance PDF
By:Denis McQuail
Published on 1992-05-12 by SAGE
This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the public interest' means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic, industrial and audience market contexts. Both encapsulating a major area of recent debate and research, and advancing it to a new level, this book will be essential reading for students of media and communication studies and for those actively involved with media policy and practice.
This Book was ranked at 17 by Google Books for keyword Public.
Book ID of Media Performance's Books is Cbx3GaYYp1oC, Book which was written byDenis McQuailhave ETAG "m1I6agLKQJ0"
Book which was published by SAGE since 1992-05-12 have ISBNs, ISBN 13 Code is 9781446232682 and ISBN 10 Code is 1446232689
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "368 Pages" is Printed at BOOK under CategoryMass media
Book was written in en
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