Cengage Advantage Books: Strategic Public Relations: An Audience-Focused Approach PDF
By:Barbara Diggs-Brown
Published on 2011-08-12 by Cengage Learning
With nearly thirty years of experience as both a public relations teacher and practitioner, Barbara Diggs-Brown has written a text based on her unwavering belief that to practice effective public relations today requires strategic thinking and audience focus, which can only be accomplished by listening and hearing audiences through formative, process, and evaluative research. In addition to highlighting audience-focused principles and techniques of audience research and recurring assessment, STRATEGIC PUBLIC RELATIONS: AN AUDIENCE-FOCUSED APPROACH is based on the premise that public relations is a management function, one coordinated with an organization's other management divisions. Intended for undergraduate courses in PR, serving both majors in the field and nonmajors, this text provides a comprehensive survey of PR's foundations, processes, tactics, and contexts. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
This Book was ranked at 30 by Google Books for keyword Public.
Book ID of Cengage Advantage Books: Strategic Public Relations: An Audience-Focused Approach's Books is 7c0ycySng4YC, Book which was written byBarbara Diggs-Brownhave ETAG "I8ziRXHxdkY"
Book which was published by Cengage Learning since 2011-08-12 have ISBNs, ISBN 13 Code is 9780534637064 and ISBN 10 Code is 053463706X
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "528 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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Download Cengage Advantage Books: Strategic Public Relations: An Audience-Focused Approach PDF
Download Cengage Advantage Books: Strategic Public Relations: An Audience-Focused Approach Books
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