The Public Relations Handbook PDF
By:Alison Theaker
Published on 2004 by Psychology Press
In this updated edition of the successful handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: * interviews with press officers and PR agents about their working practices * case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police * specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology * over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
This Book was ranked at 28 by Google Books for keyword Public.
Book ID of The Public Relations Handbook's Books is 43Bns4bgXFgC, Book which was written byAlison Theakerhave ETAG "C/kcWm0tCds"
Book which was published by Psychology Press since 2004 have ISBNs, ISBN 13 Code is 9780415317924 and ISBN 10 Code is 0415317924
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "366 Pages" is Printed at BOOK under CategorySocial Science
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is false
Book Preview
Download The Public Relations Handbook PDF Free
Download The Public Relations Handbook Books Free
Download The Public Relations Handbook Free
Download The Public Relations Handbook PDF
Download The Public Relations Handbook Books
Tidak ada komentar:
Posting Komentar