Creativity in Public Relations PDF
By:Andy Green
Published on 2007 by Kogan Page Publishers
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores: the five 'Is' of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to creativity; the creative individual; the creative organization. There are practical examples and research carried out by those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.
This Book was ranked at 39 by Google Books for keyword Public.
Book ID of Creativity in Public Relations's Books is ui8NDvTmri4C, Book which was written byAndy Greenhave ETAG "6TJMGzx0QBE"
Book which was published by Kogan Page Publishers since 2007 have ISBNs, ISBN 13 Code is 9780749448233 and ISBN 10 Code is 0749448237
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "244 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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